Alex Cooper Wealth, Income, and Career Earnings

Alex Cooper is one of the highest-paid personalities in the podcast industry.

Her exact net worth is not publicly known. Several celebrity wealth sites estimate it at around $60 million, but that number should be treated as an estimate rather than a confirmed financial figure.

There is stronger public evidence for Cooper’s earnings.

Forbes listed Cooper among its 2025 Top Creators and estimated her earnings at $32 million for the year. Forbes also reported that she moved from a $60 million Spotify deal to a multi-year SiriusXM contract reported at $125 million.

These figures show the scale of her business, but they should not be added together as personal take-home pay. Large media contracts are usually paid over time, and business expenses, taxes, production costs, and other deductions affect the amount a person actually keeps.

How Alex Cooper Makes Money

Cooper’s income comes from several parts of her media business.

Her biggest sources include:

• Call Her Daddy
• Podcast licensing and distribution
• Advertising
• SiriusXM
• Unwell
• Brand partnerships
• Live events
• Consumer products
• Other media projects

Call Her Daddy remains the center of her business. The podcast gave Cooper a large audience, which allowed her to negotiate major deals with some of the biggest companies in audio.

She later used that audience to build Unwell into a broader media business.

Call Her Daddy Started Her Financial Rise

Cooper launched Call Her Daddy in 2018 with Sofia Franklyn.

The podcast focused on dating, relationships, sex, and personal experiences. It quickly attracted a young audience and developed a strong fan base known as the Daddy Gang.

The show’s early success caught the attention of Barstool Sports.

According to Forbes, Call Her Daddy generated about 2 million downloads in its first two months. Cooper later moved the show to Spotify and expanded its subject matter beyond its original focus on sex and dating.

That growth turned the podcast into a valuable media property.

Cooper was no longer simply earning money from individual advertisements. She had created a show that major media companies were willing to pay millions of dollars to distribute and monetize.

Alex Cooper’s Spotify Deal

Spotify became a major turning point in Cooper’s career.

In 2021, Call Her Daddy moved to Spotify under an exclusive three-year agreement.

Forbes reported that the deal was worth up to $60 million.

The agreement gave Cooper financial security and helped establish her as one of the biggest names in podcasting.

The reported value of $60 million does not mean Cooper personally received $60 million in cash.

A multi-year media contract can include different payment terms, production costs, obligations, and other expenses. It is therefore more accurate to describe it as the reported value of the deal.

Still, the agreement was a major achievement for a creator who had started with a podcast recorded from an apartment.

Alex Cooper’s SiriusXM Deal

Cooper’s next major deal was with SiriusXM.

In August 2024, SiriusXM announced a new multi-year agreement with Cooper. The deal covered Call Her Daddy, Unwell programming, advertising, distribution, exclusive content, and events.

The exact financial terms were not disclosed by SiriusXM.

However, major financial and media publications reported different figures. Forbes reported a $125 million multi-year deal, while Bloomberg reported that the agreement was worth $100 million for more than three years.

Because the companies did not publish the full financial terms, it is safest to describe the agreement as a deal reported to be worth roughly $100 million to $125 million.

This was another huge step in Cooper’s career.

The SiriusXM agreement was also broader than Call Her Daddy. SiriusXM gained advertising and distribution rights for the Unwell Network’s shows as well.

What the SiriusXM Deal Includes

SiriusXM’s official announcement says the agreement includes exclusive advertising and distribution rights for Call Her Daddy and the Unwell Network’s lineup.

The deal also includes exclusive content and events.

That matters because Cooper’s business is no longer based on one podcast.

Unwell includes other creator-led shows, allowing Cooper to participate in a larger media operation.

The company has worked with creators including Alix Earle and Madeline Argy, among others. SiriusXM included several of these programs in its advertising and distribution agreement.

Alex Cooper’s 2025 Earnings

Forbes estimated that Alex Cooper earned $32 million in 2025.

That figure placed her among the highest-earning creators in the world.

Forbes’ profile describes Cooper as a major podcast entrepreneur and notes her $60 million Spotify deal and reported $125 million SiriusXM contract.

The $32 million figure is an earnings estimate for the year. It is not the same as net worth.

Net worth measures what a person owns minus what they owe.

Annual earnings measure money generated during a particular period.

This difference is important when discussing wealthy creators because business revenue can be very large without becoming personal wealth at the same rate.

Unwell and Alex Cooper’s Business

Cooper founded the Unwell Network as she expanded beyond Call Her Daddy.

Unwell was launched as a platform for creators and shows covering areas such as pop culture, beauty, fashion, lifestyle, and personal issues.

The business gives Cooper a way to build value around several creators instead of depending entirely on her own podcast.

Forbes reported that the Unwell network had grown to seven shows in addition to Call Her Daddy by 2025.

This expansion is important to Cooper’s long-term wealth.

A successful podcast can generate large income for its host. A successful media company can create additional value through multiple shows, advertising relationships, intellectual property, events, and brand partnerships.

Unwell’s $500 Million Valuation

Unwell reached another major milestone in 2026.

Axios reported in August 2026 that Unwell secured a $500 million pre-money valuation after its first investment round.

The investment came from WTSL, a media and sports-focused firm backed by Silver Lake. Axios reported that Unwell reaches about 70 million women each month.

The $500 million figure is a company valuation.

It does not mean Alex Cooper personally has $500 million.

A founder’s personal wealth depends on the percentage of the company they own, the value of their other assets, liabilities, taxes, and other financial factors.

The valuation does, however, show how far Unwell has grown as a media business.

Alex Cooper’s Advertising Income

Advertising is another major part of Cooper’s business.

Podcast advertising can be highly valuable when a show has a large and loyal audience.

Call Her Daddy has attracted major advertisers and brand partners over the years.

Forbes reported that brands including Tinder, Sephora, and Airbnb have worked with the podcast.

The SiriusXM agreement also gave the company exclusive global advertising sales rights for Call Her Daddy’s audio and video versions.

Those rights also extend to the Unwell Network’s current and future shows.

This means Cooper’s business can earn money not only from distributing content but also from selling advertising around that content.

Brand Partnerships

Cooper’s large audience has created opportunities outside traditional podcast advertising.

Her brand has expanded into lifestyle and consumer products.

Forbes reported that Unwell Hydration launched in 2025 and was available through retailers including Target, Meijer, and Sprouts. The product also became an official partner of the National Women’s Soccer League.

Consumer products can give creators another way to make money from their audiences.

However, sales of a product should not automatically be counted as personal income. Revenue belongs to the business, and the business has its own costs and financial obligations.

Unwell Hydration

Unwell also entered the beverage market with Unwell Hydration.

The product was positioned around sports, hydration, and lifestyle use.

The expansion showed that Cooper was trying to build Unwell as a consumer brand rather than limiting it to podcasts.

This type of expansion can increase a company’s potential value, but it also carries business risk.

The beverage operation later faced changes, showing that not every project connected to a successful media brand will have the same level of success.

For Cooper’s overall wealth, the larger Unwell media operation is more important than any single consumer product.

Alex Cooper’s Live Events

Cooper has also earned money through live entertainment.

Call Her Daddy and Unwell have been used as platforms for live events and tours.

Forbes reported on Cooper’s Unwell Tour, which included multiple performances and guest appearances. One show at the Peacock Theatre in Los Angeles attracted about 5,000 people.

Live events create additional revenue opportunities through ticket sales, sponsorships, merchandise, and related partnerships.

They also strengthen the connection between a creator and the audience.

For a media company, that relationship can have value beyond the money generated by a single event.

Alex Cooper’s Early Career

Alexandra Cooper was born on August 21, 1994, in Newtown, Pennsylvania.

She attended Boston University and played Division I soccer.

Before becoming a major podcast host, Cooper worked in media and developed experience in digital content.

Her path was different from that of a traditional television celebrity.

She did not begin her career with an established entertainment franchise or a large Hollywood audience.

Instead, her biggest platform was built through podcasting.

That made Call Her Daddy the foundation of her professional career.

Alex Cooper and Barstool Sports

Call Her Daddy was originally connected to Barstool Sports.

The podcast became successful very quickly, but Cooper and Franklyn later disagreed with Barstool over the future of the show and their contracts.

Franklyn eventually left.

Cooper continued the podcast and later secured the Spotify agreement.

The change was important because Cooper gained greater control over the future of the Call Her Daddy brand.

Her move away from Barstool ultimately led to larger opportunities.

From Podcast Host to Media Founder

Cooper’s career has changed significantly since 2018.

She started as a podcast host.

She then became the central personality behind Call Her Daddy, signed a major Spotify deal, moved to SiriusXM, and built Unwell into a larger creator network.

This is the main reason her wealth has grown so quickly.

She did not rely on one paycheck.

She built an audience and then created several businesses around that audience.

The progression can be described simply:

Podcast → Audience → Major Deal → Brand → Media Network

Each stage created new opportunities.

Alex Cooper’s Main Sources of Wealth

Cooper’s wealth can be linked to several major areas.

Call Her Daddy

Call Her Daddy is her most recognizable media property and the foundation of her career.

Podcast Deals

The reported Spotify deal and SiriusXM agreement represent the largest publicly reported contracts connected to her podcast career.

Advertising

Advertising has become a major part of the commercial value of Call Her Daddy and Unwell.

Unwell

The Unwell Network has expanded Cooper’s business beyond her personal podcast.

Brand Partnerships

Cooper’s audience has created opportunities with major consumer brands.

Live Events

Tours and live shows provide additional revenue and help strengthen the Unwell brand.

Consumer Products

Unwell has also experimented with consumer products, including beverages.

Alex Cooper’s Career Earnings Timeline

Cooper’s financial growth can be viewed through several major stages.

2018: Call Her Daddy launches with Sofia Franklyn.

2018: The podcast quickly gains a large audience and attracts Barstool Sports.

2020: Franklyn leaves the podcast, and Cooper continues Call Her Daddy as its main host.

2021: Cooper signs a reported $60 million, three-year Spotify agreement.

2023: Unwell launches as a broader creator and media platform.

2024: Cooper signs a new multi-year SiriusXM agreement reported by Forbes at $125 million.

2025: Forbes estimates Cooper’s annual creator earnings at $32 million.

2026: Unwell receives a reported $500 million pre-money valuation after its first investment round.

The numbers show a rapid increase in the commercial value of Cooper’s media business.

Why Alex Cooper’s Net Worth Is Only an Estimate

There is no public document that gives Cooper’s complete personal balance sheet.

That means no source can reliably state her exact net worth down to the dollar.

Her business interests also make the calculation more complicated.

For example, if Unwell is valued at $500 million, Cooper’s personal wealth depends on how much of the company she owns and how that ownership is structured.

The same principle applies to her podcast contracts.

A $125 million reported deal is not automatically $125 million in personal wealth.

Taxes, operating expenses, employees, production costs, agents, lawyers, and other business expenses can reduce the amount of money that ultimately becomes personal wealth.

For this reason, $60 million is best presented as an estimate, not as a verified figure.